Terumo makes clever machines that separate blood into red blood cells, plasma and leukocytes. To educate customers, prospects and stakeholders on its Reveos machine, Terumo asked us to build a virtual reality experience.
The app puts you in a blood processing facility, an area that is normally off limits. You can check out the room by looking around you as the app gives you a 360° view. In front of you, there’s an intuitive menu from which you can choose a chapter simply by looking at it.
Each chapter contains an animation to clarify what the Reveos machine does, a video that provides a closer look, or a mix of both. The VR experience switches to the perspective of the lab technician when it is time to operate the machine, giving you a virtual front-row seat as if you are doing the work. This allows you to see things much more clearly and helps to convince you that the Terumo Reveos really is a nifty device.